About Legends/ASM: 

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

About the role

Our UK partnerships team is growing, and we’re looking for a Partnership Sales Manager to drive new business and sell creative, high impact brand partnerships across our UK music and entertainment venue portfolio.

The Partnerships Sales Manager will identify, develop, and close long-term brand partnerships that hit revenue targets and bring brands closer to live entertainment.

As Partnership Sales Manager, UK, you’ll play a key role in driving commercial growth by:

• Develop and pitch creative brand partnerships that tap into the passion and energy of live music and entertainment.

• Lead the full sales cycle, from prospecting new clients, to pitching bold ideas, negotiating, and closing long-term deals.

• Work with a dynamic, fast-growing team to bring innovative partnership opportunities to market.

• Sell bespoke, insight-led partnerships across the UK-wide Legends ASM venue portfolio, delivering partnerships that help brands connect authentically with culture.

• Support the execution of go-to-market strategies that explore new rights, categories, and commercial opportunities within the portfolio.

• Develop effective and supportive internal relationships across venue and central teams to understand venue-specific needs and potential inventory.

• Represent Legends ASM in client meetings, industry events, and partnership discussions with professionalism, insight, and enthusiasm.

• Provide regular sales reports and pipeline updates to the UK Partnerships Sales Director and SVP Commercial.

We are looking for someone with

• Proven track record in brand partnership sales, ideally within live events, media, sport, technology or entertainment.

• A creative seller who can build impactful marketing campaigns, with a strong understanding and experience of working with brands.

• Experience building senior client relationships and closing high-value deals.

• A proactive, driven approach, comfortable with opening new categories and driving growth.

• Excellent pitching, presenting, and storytelling skills.

• Target-driven, positive, proactive, and excited by growth.

• Experience managing a high-volume sales pipeline and negotiating commercial agreements.

• Self-starter who is comfortable with prospecting, proactive outreach, and opening new categories through initiative and perseverance.

• A collaborative approach and ability to work cross-functionally with multiple internal teams and stakeholders.

• Personable with outstanding communication and interpersonal skills; confident engaging senior client stakeholders and decision-makers.

• Organised, self-sufficient, and capable of managing workload effectively across multiple projects.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team. 

Inclusive Workplace

At Legends ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.

General Information

The role requires flexibility and travel to venues and client meetings across the UK. Some evening and weekend work may be required in line with event schedules or client demands.